Profiling the target audience for our Campaign

In order to profile our target audience for our music video campaign we need to look at the JICNARS scale and VALS, values attitude and lifestyles system. Our song is a techno, trance genre song which generally appeals to a younger audience. On the JICNARS scale the younger generation generally will fall into the lower level areas such as skilled manual, junior management etc and a few from class B in middle managment like teachers and junior doctors. However the clubbing scene style of our campaign will attract an audience from class A and above as they have the highest disposable income and can afford to go to the high cost celebrity clubs.














The VAL system is ideal for the psychographic profiling of the audience for our campaign.
Values, attitude and lifestyles

Hetrosexual         Homosexual     Wide range of social class and values         Ibiza clubbers          High profile London clubbers