The research and planning aspect was a major component of the pre production stages of our music video. I used the internet to research into Matrix and learn more about his star image and the brand image of the record label he was signed to, I did this through search engines such as Google. Music sharing websites were crucial to my research into the genre of music, for example I used YouTube to not only research our artists music and genre but also research into our artists labels channel and further develop my understanding of what genre and style of artists they were signing. Soundcloud was also important in the researching of artists, specifically I used Soundcloud to research The Prodigy as it offered a more proffessional and current release music sharing website. https://soundcloud.com/#theprodigy
Final Cut pro was also key in the research and planning of our music video as it allowed us to edit clips of our storyboard clips together into an animatic.
Production
In the production of our music video we used new media technologies such as a Sony FS 100 camera which allowed us to shoot our video in the high definition and detail required to ensure a high quality proffessional look.
Post Production
In the post production Final Cut Pro featured heavily in the editing process of our music video to ensure accurate to the beat editing and secure the key concepts of the narrative. We used photoshop to develop the star and brand image of our artist and ensure a successful promotion campaign, I used photoshop as a creative tool to layer colour over our artist and design our CD digipack as a conventional dance genre media product. Slideshare, Sliderocket and Prezi allowed me to blog my research and planning and effectively present my concept development. Other digital technologies key to building our artists profile were Wix website design and twitter which are new media technologies and crucial to a promotional campaign for an artist within the contemporary music industry.
Tom - what has happened? This blog entry needs better presentation. It also lacks the detail that I was expcting. You need to do several things?
ReplyDeleteI would also upload the time-laspe of the shoot day to show how digital technology helps make a record of what you achieved.
Whilst editing your video you also record the process on the macs. this can also be uploaded and and commented upon. Add a final paragraph which demonstrates decision making with the digital technology and creativity and progress made. You could also present how you constructed he CD digipak and website with annotated screen grabs.