Directors
Commentary Script: Matrix – “The Reason”:
Freddy - Every stage of production in this music video has involved a
range of different digital media technologies, for example Final Cut Pro,
Photoshop and green screen technology.
Tom – During our media shoot we used a Sony FS 100 camera, which
allowed us to create a cinematic, shallow depth of focus image, which consisted
of HD footage. This created a professional look to our music video with the use
of prime lenses.
Freddy –We matched editing to the pace of the song building in pace from
the beginning. We did this to build a conventional representation of a
nightclub using a range of camera and editing skills.
Merlin - This technology helped us in post-production as it allowed us to
represent a highly sexualized set and seedy nightclub atmosphere.
Tom –Final cut pro gave us freedom to manipulate the pace of our video
to not only build a conventional dance genre video but build into our
concept. . This allowed us to create
narrative and enigma to represent our sexually suggestive concept.
Freddy
- This was to sell the image of the agent
dominatrix in the Video. The Sony FS 100 camera allowed us to capture the
detail and definition required in suggestive shots.
Merlin – We constantly wanted to keep our audience on edge by showing
explicit glimpses of the dancers. We did this to reinforce our concept of
suggestion of sexuality by setting a tone within the music video which the
audience could pursue using their imagination.
Freddy –We created this suggestive sexual concept by shooting close ups of
their face and body and then cutting back to our Two Man Ray actors.
Merlin
- We therefore changed the camera lens to have a
clear image when doing close ups and long shots. We used long shots to establish
the seedy sexualized night club set.
Tom – With our editing, we were able to really bring out the
representation of sexual suggestion, as we were able to pick and choose with
what we thought was best to perfect our concept.
Merlin
- We tried to make our editing as smooth as
possible, by cutting on the beat, cutting in direct movement of the camera and
cutting on lighting flares that blinded the camera.
Freddy – We used Photoshop to change the green screen technology that we
used, into different images of Man Ray photographs. This allowed us to
emphasize a concept of voyeurism through the two boys by editing in shot
reverse shots and eye line matches.
Tom - This added to an overall encoding of sexual suppression that
interlinked with our sexually suggestive concept.
Freddy
- Using convergent technology we were able to use
the captured Man Ray images and use them not only for our music video, but also
for our CD digipak and Website.
Merlin – With all of our hard work we put in, we felt we successfully
accomplished our main aim and to make our music video as professional and
realistic as possible.
Tom - After the music video progression we felt we had successfully
created a professional media product that conformed to music videos in the
dance genre whilst also subverting some conventions through concept and
narrative.
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