Music Video finished product

Directors Commentary

Directors Commentary Script: Matrix – “The Reason”:

 

Freddy - Every stage of production in this music video has involved a range of different digital media technologies, for example Final Cut Pro, Photoshop and green screen technology.

 

Tom – During our media shoot we used a Sony FS 100 camera, which allowed us to create a cinematic, shallow depth of focus image, which consisted of HD footage. This created a professional look to our music video with the use of prime lenses.

 

Freddy –We matched editing to the pace of the song building in pace from the beginning. We did this to build a conventional representation of a nightclub using a range of camera and editing skills.

 

Merlin - This technology helped us in post-production as it allowed us to represent a highly sexualized set and seedy nightclub atmosphere.

 

Tom –Final cut pro gave us freedom to manipulate the pace of our video to not only build a conventional dance genre video but build into our concept.  . This allowed us to create narrative and enigma to represent our sexually suggestive concept.

 

Freddy - This was to sell the image of the agent dominatrix in the Video. The Sony FS 100 camera allowed us to capture the detail and definition required in suggestive shots.

 

Merlin – We constantly wanted to keep our audience on edge by showing explicit glimpses of the dancers. We did this to reinforce our concept of suggestion of sexuality by setting a tone within the music video which the audience could pursue using their imagination.

 

Freddy –We created this suggestive sexual concept by shooting close ups of their face and body and then cutting back to our Two Man Ray actors.

 

Merlin - We therefore changed the camera lens to have a clear image when doing close ups and long shots. We used long shots to establish the seedy sexualized night club set.

 

Tom – With our editing, we were able to really bring out the representation of sexual suggestion, as we were able to pick and choose with what we thought was best to perfect our concept.

 

Merlin - We tried to make our editing as smooth as possible, by cutting on the beat, cutting in direct movement of the camera and cutting on lighting flares that blinded the camera.

 

Freddy – We used Photoshop to change the green screen technology that we used, into different images of Man Ray photographs. This allowed us to emphasize a concept of voyeurism through the two boys by editing in shot reverse shots and eye line matches.

 

Tom - This added to an overall encoding of sexual suppression that interlinked with our sexually suggestive concept. 

Freddy - Using convergent technology we were able to use the captured Man Ray images and use them not only for our music video, but also for our CD digipak and Website.

 

Merlin – With all of our hard work we put in, we felt we successfully accomplished our main aim and to make our music video as professional and realistic as possible.

 

Tom - After the music video progression we felt we had successfully created a professional media product that conformed to music videos in the dance genre whilst also subverting some conventions through concept and narrative.

 

Task 4 - How did you use new media technologies in the construction, research and planning and evaluation stages

Pre-Production




The research and planning aspect was a major component of the pre production stages of our music video. I used the internet to research into Matrix and learn more about his star image and the brand image of the record label he was signed to, I did this through search engines such as Google. Music sharing websites were crucial to my research into the genre of music, for example I used YouTube to not only research our artists music and genre but also research into our artists labels channel and further develop my understanding of what genre and style of artists they were signing. Soundcloud was also important in the researching of artists, specifically I used Soundcloud to research The Prodigy as it offered a more proffessional and current release music sharing website.

https://soundcloud.com/#theprodigy

Final Cut pro was also key in the research and planning of our music video as it allowed us to edit clips of our storyboard clips together into an animatic.






Production

In the production of our music video we used new media technologies such as a Sony FS 100 camera which allowed us to shoot our video in the high definition and detail required to ensure a high quality proffessional look.

Post Production

In the post production Final Cut Pro featured heavily in the editing process of our music video to ensure accurate to the beat editing and secure the key concepts of the narrative. We used photoshop to develop the star and brand image of our artist and ensure a successful promotion campaign, I used photoshop as a creative tool to layer colour over our artist and design our CD digipack as a conventional dance genre media product. Slideshare, Sliderocket and Prezi allowed me to blog my research and planning and effectively present my concept development. Other digital technologies key to building our artists profile were Wix website design and twitter which are new media technologies and crucial to a promotional campaign for an artist within the contemporary music industry.



Focus Group 4

Focus Group 3

Focus Group 2

Focus Group 1

Task 3 - What have you learned from your audience feedback