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| I added this example of an album cover from a different genre of music to show the conventions of album covers that stretch across all genres |
Our album cover conforms not only to the dominant stereotype of dance music album covers but to album covers in general in terms of the artist featuring on the front cover, just like the Sven Vath and Maetrik album covers which are artists within the same genre. We’ve followed this convention to focus the front cover on the brand image of the artist as a marketing tool. We’re creating an image for his fans to follow and create a fan base underneath. Within the genre of conventional marketing tools our front album panel conforms in its use of eye grabbing contrasting colour to help it get recognised in shops and online as we can see in comparison to Maetrik’s Cocoon Heroes. Again focusing on the artists on the front of each of these album covers we can see that a mid shot photo with direct address is conventional of an album covers front panel. The use of a mid shot keeps the image of the artists large enough to notice but not so close up that they are unrecognisable. Direct address is used to make the product and artist more intimate with the consumer to try and further market and build on a fan base. The style of direct address is important as well, in Maetrik’s album he is leering and smiling which has connotations of ‘guilty pleasures’ where as our artist is much more relaxed to make him seem more accessible to a wider audience, this and his clothing give connotations of ‘trustworthy’ and ‘laid back’. Another convention of media products is using two types of font, one for titles and one for sub text, we’ve implemented this to help the album cover conform to media product conventions and get recognised as a genuine media product, although a completely unconventional album cover can have its own selling points we felt that for it to be accepted into the media mainstream it had to convey some typical conventions.
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