The back cover of our digipack conforms to the obvious conventions of having a list of songs which it shares with both examples as well as having a barcode and record label logo. The record label logo in particular works as a marketing and publicity tool for our label and artist as the consumer can look into the label if they like the music we produce. Although the two examples don’t share this it is quite conventional to have a close up picture on the back like we have which allows us to directly influence the consumers mind set when looking through a listening to songs, which provides the right situation for them to accept the connotations that we’re attempting to get across.
However our back cover is relatively unconventional primarily through its connotations. The image we’ve selected to use is a Man Ray image which holds ambiguous sexual connotations, this allows our album to expand its audience and appeal to wider range of sexualities, allowing us to access a variety of niche and alternative audiences.
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