Target Audiences

 The primary target audience for this film is 15-24 year olds, however there is a secondary audience of fans of leonardo dicaprio which would be a predominately female audience and could range in age from women in their 30's who grew up with Leonardo in films such as Romeo and Juiliet or Titantic 17 years ago. We can tell that the film attracts a global audience almost purely from the fact that it is a paramount produced film. With a hollywood conglomerate producing the film they will use the huge funding they have to carry on the formulaic type film that appeals to a global audience and draws in the best rates of return. An example of this with in the film is the director Martin Scorsese who is famous for directing films like Mean Streets 1973, Taxi Driver 1976, Raging Bull 1980 and Goodfellas 1990. This creates another audience for fans of Martin Scorsese cineastees who appreciate the work of Scorsese and are fans of him as an auteer who'd watch the film.